Fhyzics Business Consultants Private Limited just completed its maiden business analysis project for the movie industry. Insiders of the industry claims that this is the first ever formal arrangement where a consulting firm specialized in business analysis was hired by a production house for a film project.
- Movie Thani Oruvan
- Producer AGS Entertainment
- Director Jayam Raja
- Starred by Jayam Ravi and Nayantara
How it all happened? Around April 2012, I met my close friend BS Mubarak an Indian Foreign Service (IFS) officer after a longtime since our civil service training days at Lal Bahadur Shastri National Academy of Administration, Mussoorie. I was explaining Mubarak what our company is doing and indicating the potential areas where business analysis could make a great impact. I was telling him that our company believes in 'Blue Ocean Strategy' popularized by W.Chan Kim and Renee Mauborgne (a book from Harvard Business Review Press). At Fhyzics, we are always willing to venture into unexplored markets and I mentioned that Film Industry is one such area we have identified. About in a weeks time, he told me that one of his childhood friend, Mr. Jayam Raja is looking for such kind of support in his upcoming movie project. Soon we met, Fhyzics team explained Director Raja, how we can add value in his movie project. After couple of meetings, both the sides felt that we are going to make a difference in the movie industry and the deal was signed.
Jayam Raja a leading director and a household name in Tamilnadu and has given several blockbusters such as Jayam (2003), M.Kumaran S/o Mahalakshmi (2004), Something Something ... Unakkum Enakkum (2006), Sathosh Subramaniam (2008), Thillalangadi (2010) and Velayudham (2011). He is a thorough professional and works like a CEO in corporate sector. Director Raja is very punctual, detail oriented, values opinions and motivates the team until everyone gets an 'ahha' experience. Fhyzics team worked with him almost for about one-year before the commencement of film shooting.
Many questioned us how business analysis can help a movie project? Let me ask you, what is business analysis? Business analysis is all about gathering the requirements, analyzing them and recommending the solution. That's all we did in this movie project as well. We met the director at least couple of times during a week and had detailed discussions around the requirements. Then our team will get into the research and recommends the solution. The solution is composed of various plots in movie, structure of the movie, innovative elements and authentic facts. For various reasons, I am not able to get into the specifics, but when you watch the movie you will feel the difference. It is a fine balance between entertainment, logic and authenticity.
About author: Venkadesh Narayanan, BSME, MBA, CBAP is the Principal Consultant at Fhyzics Business Consultants Private Limited - A Business Analysis Company. is an Endorsed Education Provider (EEP) of IIBA, Canada. www.fhyzics.net
Box Office hits need Out-of-the-Box Thinking
ReplyDeleteAs we all witnessed during the past 10 days or so, ‘Thani Oruvan’ got rave reviews and has been accepted by the film industry and audience as a benchmark movie. There is a transition happening in the Indian movie industry; that is driven by the audience. Today movie goers are well aware of the worldly events. The life-cycle of audience taste is short, meaning audience preference is undergoing change at a higher rate than ever before. The typical romance movie is no longer going to pull the audience. It had been already exploited by the uncountable number of movies in all the possible formats. So what is next? That is called ‘Thani Oruvan’ way! - A strong theme, embedded with authentic data & logic.
How it all started? Way back in 2013, director Mr. Mohan Raja met with a group of consultants from Fhyzics Business Consultants Pvt. Ltd., specializes in business consulting and business analysis (An EEP of International Institute of Business Analysis, Canada and REP of International Requirements Engineering Board, Germany). By that time, Mr. Raja was thinking about the story for at least 3 years. The one question he asked the group of consultants was “I want to make the movie authentic and different, how you could contribute?” Also Fhyzics was looking for opportunities to explore the movie industry. Subsequently, Fhyzics team met the director few times and demonstrated how they can make it different. It clicked, and Fhyzics got its maiden movie project.
The assignment given to Fhyzics team was data and logic research for the movie project. The team researched IPS training, minute-by-minute daily routines of IPS probationers and officers, costumes, usage of words & terminologies, technologies, background, analysis methods etc. The team also did intensive research on crimes both at national and international level from 1990 onwards to till-date. Organized the crimes under different heads and drawn the linkages. Prepared crime charts, time-to-time emotional graphs, hero vs. villain rise & fall maps etc. Even Fhyzics created a PPT that was presented to the producers by Mr. Raja to give them a holistic view of the movie. Massive amount of data and information were collected, organized in SharePoint (a Microsoft technology), then distilled and presented on weekly basis to the director for the entire duration of the movie making and it has been judiciously consumed in the movie without affecting the entertainment element of it. At Fhyzics, we profoundly thank Mr. Raja for the opportunity and helping us in launching our services in the movie industry with this landmark movie, ‘Thani Oruvan’.
Regards,
Sugantha T BE,
Fhyzics Business Consultants Private Limited,
Research Analyst
www.fhyzics.com | www.bacourse.com
Box Office hits need Out-of-the-Box Thinking
ReplyDeleteAs we all witnessed during the past 10 days or so, ‘Thani Oruvan’ got rave reviews and has been accepted by the film industry and audience as a benchmark movie. There is a transition happening in the Indian movie industry; that is driven by the audience. Today movie goers are well aware of the worldly events. The life-cycle of audience taste is short, meaning audience preference is undergoing change at a higher rate than ever before. The typical romance movie is no longer going to pull the audience. It had been already exploited by the uncountable number of movies in all the possible formats. So what is next? That is called ‘Thani Oruvan’ way! - A strong theme, embedded with authentic data & logic.
How it all started? Way back in 2013, director Mr. Mohan Raja met with a group of consultants from Fhyzics Business Consultants Pvt. Ltd., specializes in business consulting and business analysis (An EEP of International Institute of Business Analysis, Canada and REP of International Requirements Engineering Board, Germany). By that time, Mr. Raja was thinking about the story for at least 3 years. The one question he asked the group of consultants was “I want to make the movie authentic and different, how you could contribute?” Also Fhyzics was looking for opportunities to explore the movie industry. Subsequently, Fhyzics team met the director few times and demonstrated how they can make it different. It clicked, and Fhyzics got its maiden movie project.
The assignment given to Fhyzics team was data and logic research for the movie project. The team researched IPS training, minute-by-minute daily routines of IPS probationers and officers, costumes, usage of words & terminologies, technologies, background, analysis methods etc. The team also did intensive research on crimes both at national and international level from 1990 onwards to till-date. Organized the crimes under different heads and drawn the linkages. Prepared crime charts, time-to-time emotional graphs, hero vs. villain rise & fall maps etc. Even Fhyzics created a PPT that was presented to the producers by Mr. Raja to give them a holistic view of the movie. Massive amount of data and information were collected, organized in SharePoint (a Microsoft technology), then distilled and presented on weekly basis to the director for the entire duration of the movie making and it has been judiciously consumed in the movie without affecting the entertainment element of it. At Fhyzics, we profoundly thank Mr. Raja for the opportunity and helping us in launching our services in the movie industry with this landmark movie, ‘Thani Oruvan’.
Regards,
Sugantha T BE,
Fhyzics Business Consultants Private Limited,
Research Analyst
www.fhyzics.com | www.bacourse.com